The Future of Digital Media

Audience: Newly Acquired Users

Responsibilities: Content Design, Technical Writing, SME Interviewing

The Business Problem

  • Increase new user acquisition to increase subscription based revenue streams.

  • Prior methods & branding led to a user base that was resistant to acquiring new digital experiences.

  • Expand their user base while maintaining their current market.

The Design Solution

  • Designed a content strategy that leveraged market segmentation and produced revenue through click based metrics.

  • Appeal to a market base made largely of digital natives that had strong investment in wellness

The Design Process

  • Journalistic style of consultation with subject matter experts in the wellness industry

  • Consultation with photography team to create alignment

  • Visual content map to share with client during process

  • Full developed product share with client and feedback gathered

Visual Mockups

Using the Colors tool , I created color palette. The

color palette corresponds with colors from the main

images in the course. Each image told a story that

was modern and calming. Research on accessibility

parameters recommends color palettes & font types.

I use a colors accessibility tool to support

readability and engagement through the use of contrast.

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